When filming a video for a business, more often than not you will be filming someone that represents the company rather than a professional actor. Thus, achieving a succinct and high quality interview can be occasionally difficult. Those unaccustomed to being in front of the camera will often be fidgety and strained in their responses leading to a poor delivery of content and brand image. In this article we'll be looking at a few ways to lessen the effects of nerves on non-professional talent.
An interesting case study has arisen lately, that of the viral interview between Chris Stark and Mila Kunis. Everything about the manner of the interview is awful, yet it's by far the most natural, most enjoyable interviews I've seen in a long while and because of that it effectively promotes the content more than a regular Q&A would have done. So what can we learn?
Firstly, make your subject comfortable and motivated to talk. To do this, sit down with them beforehand and talk over the content, ask questions, be interested and the subject will be happy to tell you what you want to know. As well as this, it'll also help the subject develop mental furrows with regards to their answers, producing more succinct and natural responses.
If your subject fidgets during the interview then often a simple request for them to stop will do the trick. However, for some it's involuntary and trying to repress it will manifest itself in other negative ways. If possible then try to frame out the offending tic, crop to a closer shot to avoid fidgety hands or legs and focus on getting the best verbal delivery from your interviewee.
Additionally, allow your subject to have a degree of choice when choosing where to sit. While you may have the perfect composition in mind, remember that many interviewees may want to be in certain rooms or away from audiences and colleagues. Work with them to find a comfortable location and then work your composition around that. Forcing your subject to endure the scrutiny of their colleagues while talking is a sure fire way to stress them out.
Once your subject is seated, make good use of lighting and a little makeup to ensure they stand out beautifully. A strong image combined with a strong delivery is the absolute goal of a powerful and persuasive corporate video.
I can't stress enough the paramount importance of putting your subject at ease, it is this that is the pivotal aspect of any interview. An uncomfortable subject makes an uncomfortable interview which makes uncomfortable viewing. So get it right.
An interesting case study has arisen lately, that of the viral interview between Chris Stark and Mila Kunis. Everything about the manner of the interview is awful, yet it's by far the most natural, most enjoyable interviews I've seen in a long while and because of that it effectively promotes the content more than a regular Q&A would have done. So what can we learn?
Firstly, make your subject comfortable and motivated to talk. To do this, sit down with them beforehand and talk over the content, ask questions, be interested and the subject will be happy to tell you what you want to know. As well as this, it'll also help the subject develop mental furrows with regards to their answers, producing more succinct and natural responses.
If your subject fidgets during the interview then often a simple request for them to stop will do the trick. However, for some it's involuntary and trying to repress it will manifest itself in other negative ways. If possible then try to frame out the offending tic, crop to a closer shot to avoid fidgety hands or legs and focus on getting the best verbal delivery from your interviewee.
Additionally, allow your subject to have a degree of choice when choosing where to sit. While you may have the perfect composition in mind, remember that many interviewees may want to be in certain rooms or away from audiences and colleagues. Work with them to find a comfortable location and then work your composition around that. Forcing your subject to endure the scrutiny of their colleagues while talking is a sure fire way to stress them out.
Once your subject is seated, make good use of lighting and a little makeup to ensure they stand out beautifully. A strong image combined with a strong delivery is the absolute goal of a powerful and persuasive corporate video.
I can't stress enough the paramount importance of putting your subject at ease, it is this that is the pivotal aspect of any interview. An uncomfortable subject makes an uncomfortable interview which makes uncomfortable viewing. So get it right.
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Take a look at our example videos Masters in Public Policy, and Masters in International Relations for a demonstration on good interview techniques.
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