Kamis, 20 Februari 2014

Tips For Successfully Marketing Your Articles Online

By Carmel Deshotel


It is your responsibility to make and follow an article marketing plan. Hopefully you have prepared yourself for any issues that might arise. Read on to find great tricks and tips available for your use.

Your content should inform and entertain the reader. Write in a conversational and friendly tone. Even if you happen to be writing about a very technical topic, take the edge off of it by introducing the information in layman's terms. If anyone can understand what you write, your readership will be large.

When titling your article, make sure that it will be compelling to your readers. You should be sure to keep your keywords in your headline, but it should also stand out to readers. If your headline is not appealing, no one will want to read what you have wrote. Make your readers feel like they must read your article.

If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content 'spinning' software program can be really helpful) and submit the rewritten article to the directories.

Rewrite your original article, or hire someone to do it for you. This article should be totally unique, high-quality, and optimized for your keyword. Be sure to write a compelling author's resource box that contains two backlinks to your site, one pointed to your main domain, and one to the original article. Submit the rewrite to EzineArticles.com. Once your article is published there, you will have your own author's RSS feed. Each article that is approved on Ezine will ping your author's feed.

It's a good idea to mix up the kinds of articles you write so you have a variety to choose from. Don't just write "Q&A"? pieces or "how to" guides. Alternate these styles, or throw in a "top 10" list. Rotate through the different types, and see which are attracting the most attention.

By putting your focus into a single keyword per article, you will be able to increase sales. Fold the keyword into the title of your article, once in the sub-heading of the piece and try to include it in the URL. Additionally, use your keyword or keyword phrase throughout the text of your article. That way, your article will be easy to find in a search, which should generate increased traffic and sales.

When publishing articles on external websites, use the resource box at the bottom of the article to your advantage. Tell readers about you and what it is you can do for them. Increase your credibility as an expert, build additional backlinks to your site, and get exposure for your name. If links are allowed, use keywords in the anchor text that point to the landing pages on your site.

It does not have to be difficult to start an effective article marketing strategy. It does not take a long time to begin article marketing. If you use the tips you have read here, you will succeed.




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