YouTube is constantly tweaking its advertisement system by focusing on what works best. Gone are the days of the long (10 minutes ) advertisements that were not winning the hearts of viewers and in come the "TrueView" ads. These ads are designed to remain within the video and maximize keywords to get results. This type of advertisement has proven to be quite effective. YouTube TrueView ads is going to be implemented fully with an update in April.
Before the rollout, Google made some small improvements to the system, such as removing in-slate ads from videos that were greater than ten minutes in length. As part of the TrueView rollout it reduced the number of ad formats that it offered to just two, merging the TrueView in-search ad option with its other old thumbnail ad option.
Under the new ad system, there are just two kinds of ads - TrueView in-stream and TrueView in-display. The old in-search ads are considered to be a part of in-display, and will use the same creative assets. All advertisers have to do is tell Google where they want the ad to run, and what targeting options they want to use for it. Ads can be managed at the campaign level, so setting up multiple advertisements is not a lot of work.
Advertisers are only charged if the viewer decides to watch the ad for a whole 30 seconds or more. Now if the ad is shorter than 30 seconds, then the advertiser gets charged if the viewer decides to view the ad until it ends.
This change will come in April and should lead to quality results in the short and long-term. The change will not be made all in one shot. It is going to come in a two-pronged approach. TrueView Ads will be first changed in April and then the final system will be implemented in the middle of May. The old system will become obsolete after this date for ads that were already in the system.
Before the rollout, Google made some small improvements to the system, such as removing in-slate ads from videos that were greater than ten minutes in length. As part of the TrueView rollout it reduced the number of ad formats that it offered to just two, merging the TrueView in-search ad option with its other old thumbnail ad option.
Under the new ad system, there are just two kinds of ads - TrueView in-stream and TrueView in-display. The old in-search ads are considered to be a part of in-display, and will use the same creative assets. All advertisers have to do is tell Google where they want the ad to run, and what targeting options they want to use for it. Ads can be managed at the campaign level, so setting up multiple advertisements is not a lot of work.
Advertisers are only charged if the viewer decides to watch the ad for a whole 30 seconds or more. Now if the ad is shorter than 30 seconds, then the advertiser gets charged if the viewer decides to view the ad until it ends.
This change will come in April and should lead to quality results in the short and long-term. The change will not be made all in one shot. It is going to come in a two-pronged approach. TrueView Ads will be first changed in April and then the final system will be implemented in the middle of May. The old system will become obsolete after this date for ads that were already in the system.
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